Who We Are

Welcome to Land Decora — Your Destination for Colorful & Kawaii Fashion

Land Decora is an independent boutique that curates the cutest, boldest, and most expressive fashion from China. From Decora Kei to girly Harajuku looks, our mission is simple: help you find joy through fashion that reflects your inner world.

We work directly with emerging designers and beloved indie brands to bring you quality pieces full of personality — from candy-colored accessories to statement-making coords. Every item is hand-selected for its craftsmanship, creativity, and kawaii charm.

Land Decora

Curated Decora Kei, Kawaii, and Harajuku fashion for vibrant souls around the world.

Colorful Self-Expression Starts Here ^^

NeogoMade Dopamine Pastel Short Tee | Cute Print T-Shirt tshirt NeogoMade Binary Star S

At Land Decora, we’re passionate about bringing playful, colorful fashion to people who love to stand out. Inspired by the Decora Kei and Harajuku street scenes, our mission began with a simple vision: helping you express your unique personality through clothing.

Lutra Jump Decora Kei Bag | Pink Plaid Girl Heart Crossbody Bag | Summer Beach & Cat Print bag Lutra Jump


We handpick pieces from independent designers and trusted brands who share our love for bold, nostalgic, and kawaii fashion. Whether you're into layered Decora, sweet girly looks, or Y2K-inspired outfits, we’ve got you covered.

frufru Cartoon Star Bag | Yellow Plush Crossbody Bag bag frufru


We ensure every product is nice-quality, safe to shop, and uniquely expressive—so you can feel confident in your fashion and your shopping experience.

💖 Worldwide shipping from China.

💬 Loved by thousands of alt fashion fans

🔒 Secure checkout + easy returns

Ready to find your next favorite look? Start browsing now!